What Is a Landing Page and Why It Drives Conversions
A landing page is a standalone, task-focused web page built for one campaign goal, and a commonly cited Canadian 2026 benchmark places average landing-page conversion at 4.8%, with a 38% average bounce rate and an average session duration of 2 minutes 45 seconds. The same dataset reports 6.2% mobile conversion compared with 5.1% on desktop, […]