Employee Generated Content: Boost Marketing ROI for 2026
In Canada, 96% of internet users used social media in 2023, according to Statistics Canada's Social Data Research Hub, and benchmark research cited by industry analysis says content shared by employees can earn 8x more engagement and be reshared up to 24x more often than the same content published by brand channels (Sociabble's roundup of […]
How Much Does Cost to Advertise on Google in Canada
Here’s the honest, no-fluff answer to the question, "how much does it cost to advertise on Google?" There isn't a single, fixed price. It's a flexible budget that you have complete control over. For most Canadian small businesses dipping their toes into Google Ads, a realistic starting point is usually somewhere between $1,000 to $2,500 […]