E-commerce Cannabis Dispensary

In May 2023, a Canadian e-commerce cannabis dispensary partnered with Juiced Digital to boost their online visibility and revenue. Despite operating in a highly competitive space, the client had limited search engine visibility and was missing out on valuable organic traffic. Over the course of 7 months, our team implemented a tailored SEO strategy that led to impressive, measurable growth.

Objectives

  • Increase organic search traffic

  • Improve keyword rankings across core product and category pages

  • Generate more qualified leads and new customer purchases

  • Deliver a clear ROI from digital marketing spend

Our Strategy

To meet these goals, we applied a full-scale digital SEO strategy tailored for cannabis e-commerce:

Keyword Research & Content Optimization

Targeted high-value cannabis product keywords based on search volume and buyer intent.

Technical SEO Enhancements

Improved site architecture and performance to ensure clean indexing and better user experience.

Link Building & Digital PR

Acquired high-authority backlinks and leveraged our private cannabis content network.

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Results Achieved

  • Organic Traffic:
    Increased by 161%, from 1,300 to 3,400 clicks/month.

  • Keyword Rankings:
    Grew by 196%, rising from 2,000 to 5,900 keywords.

  • Traffic Value:
    Jumped 351%, from $355 to $1,600/month.

  • ROI Estimate:
    Based on a conservative conversion rate, the client’s new traffic could generate an estimated $6,300/month in additional business — a 3.2x ROI on their monthly investment.

  • Business Impact:
    The dispensary gained a steady stream of new customers and became a more dominant player in the online cannabis space.

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