Paid Ads for Shopify Store: A Complete 2026 Playbook
A Shopify founder checks Meta and sees purchases, healthy click-through rates, and a promising return. Then Shopify reports fewer orders, revenue doesn't reconcile, and the margin disappears after shipping, payment fees, discounts, and product costs. Often, the campaign isn't the first problem. The tracking is. Paid ads for a Shopify store work best as a […]