When it comes to getting your site ranked in search engines, there are two components that go into it: on-page and off-page. On-page refers to everything contained on your site itself. The layout, the navigation, the content you have, the number of pages and posts, and how they all link together to make a good user experience.
While on-page is important, just as crucial are off-page factors. That’s what we’ll discuss in today’s post, detailing what that means and how you can improve these metrics for higher search engine rankings.
How to Make Your Backlinks Look Natural
When we talk about off-page, we mean everything that refers to your site from another source. In a simple term, that means backlinks. What are backlinks, you might ask? A backlink is simply another site that has a clickable link over to your site.
For instance, right here —> Google.com <— is a backlink to Google. That is a hyperlink from our site to theirs. Along with the on-page factors described above, these links play a huge part of how the search engines order the results when you are searching a particular query.
Now, there are a number of principles to follow when creating backlinks to your site. For one, anchor text plays a big part in what it what kinds of keywords it boosts your site for. If you want to rank, for example, for “dog training”, then you should have the anchor text (the text that is clickable) to be “dog training”. However, do not just spam the web with links that all say “dog training”. That doesn’t look natural.
Instead, you want to vary up your anchor text. Throw in some related keywords such as “training for dogs”, “puppy training”, “dog obedience”, and stuff like that. Also throw in some longer keywords like “how to train your dog to behave” and others. By changing it up you reduce the risk of over-optimizing for one particular keyword string, which Google and other search engines penalize you for as it is a very transparent method of unnatural SEO.
In addition to having keywords for your anchor text, you also want to add in other types of anchors. When a site is naturally linked to by other sites, you will see all varieties of link types. Some of these are called generic links, with anchor text such as “click here”, “over on this site”, “read more about this here”. Other times it will simply be the URL that is clickable, like when I link to our homepage with a link like this —> juiceddigital.com. By diversifying your anchor text you are making your linking efforts look more natural and organic.
If you are wondering where to get or create these links, we will cover that in a future post. Stay tuned for a future update for another crucial component in getting your site to rise up the search engines. Your efforts can all be for naught if you are careless when building links. It is wise to follow best practices when doing so.